A very warm welcome to you.
We believe that everyone has the desire and ability to shine brightly. When we bring our best selves we create value and meaningful contributions, making a very real difference to the world around us. We are fascinated by what it is that has individuals shine. We are equally fascinated by what stops us from being the very best that we can be; as individuals, as team players, and as leaders.
These are the big questions that energise and inspire us, and with a people-first, ninja-like, business results’ focus, we believe that we are beginning to find some answers. We take a values driven approach to build confidence, courage, ability, and a genuine desire to always be our best self, we challenge complacency and encourage all those we work with to always shine.
Come on in, and join us in our quest.
What we do

Change

Executive Development

Organisational Development

Coaching

Learning and Personal Development

Sales
What we believe

Results oriented

Brain Based

Sustainable
»The purpose of light is to create more light.«
Paul Coelho
What they say
“The change management sessions facilitated by Shine Performance Management were fascinating – often challenging, but always thought-provoking and enlightening. Very few learning opportunities have been as memorable or inspiring.“
Karen Duncan
VP Inventory, RS Components
“I have known and worked with Bernadette for over 20 years. She is a smart, efficient and effective leader, facilitator and learning advocate. Using leading edge tools coupled with a healthy dose of common sense, she is excellent at ensuring that the work delivered is sustainable and business focused. I would highly recommend her without reservation.“
Dan Casey
Corporate VP, Future Electronics
“In her capacity as a coach and change leader Bernadette has been a trusted partner to ebay for many years. Most recently we have partnered with Bernadette on a large change project with outstanding feedback and success! She brings invaluable rigor around the people aspect of change, coaching and advising leaders to successfully lead their teams through the emotional journey of the change cycle.“
Jana Senner
Global Talent and Organisational Development, eBay
“The ability to engage with people at a professional and personal level is not always easy but to be effective as a facilitator of change it is a must. Bernadette is one of those rare people who possess this skill in spades. Bernadette worked with our global Sales team on two occasions and it was a resounding success. As a facilitator Bernadette was able to take the team from the intellectual to an emotional level allowing them to understand, and use the tools required for effective and sustainable change. We realized real improvements after her sessions primarily because she provided the employees an opportunity to develop meaningful skills and action oriented solutions: Bernadette facilitates change she doesn’t manage it and that is what makes all the difference.“
Daniel Aitken
Director of Global Marketing and Communications, ZMDI
“Bernadette provided invaluable coaching for my management team as we led through a major transformation. She explained the relevant theoretical models in an easy-to-grasp way, however it was her passion for putting people first which heavily influenced our approach to the transformation, and I believe was a major factor in our success.“
Abhishek Roy
General Manager eBay Denmark
“Bernadette has had a massive influence on individuals at Future Electronics both in terms of career and skills development. She is highly influential, inspirational, and motivational; everything is done with a big smile and a positive attitude.“
Amir Wagenstein
Vice President Operations EMEA Future Electronics
“Bernadette Bourke has injected a breath of fresh air into our learning and development. She brought a new voice, a very credible voice, to move our programs to new heights. She makes learning fun, interesting, and challenging. We always receive outstanding reviews from our teams.“
Tom Treichel
Senior Director, Global Assigned Accounts DIGI-KEY CORPORATION
“Learning is constant and fluid - Bernadette gets that, she asks a lot of questions to understand the complexities of business and inter-personal relationships. She listens to all of your issues and then suggests a collaborative approach to address each of your business challenges. Learning with her is always fun, always involved, never tiresome and every time results in forward progress, often for reasons you never imagined.“
Antony Corrie
President, Worldwide Sales Harvard Technology LTD
“I have commissioned Shine on many occasions to work with various teams on their development. What is so refreshing, and rare, is to have someone who is not only skilled in business herself, but is also skilled in using the latest developments from the world of Neuroscience. She develops bespoke interventions to support our people through Change and to be the best that they can be. We have worked together in the areas of Field Sales, Internal sales, Customer experience, and Operations. Her fun, open and challenging style always encourages active participation and great return on investment.“
Elaine Barnes
Global VP Customer Experience and Sales Effectiveness RS Components
“We engaged with Shine primarily to help the learning and development for the senior members of our Sales organisation. Shine very quickly created a number of both comprehensive and compelling workshops delivered over a period of time with a view to up- skilling our senior Sales Associates. The feedback from the team was overwhelmingly positive especially around the style of learning from workshop based sessions to the highly interactive ways in which Bernadette delivers.“
Phil Gee
Group Director of Sales EMEA & APAC Cromwell Group
Who we work with
















»You mustn’t be afraid to sparkle a little brighter.«
Kerstin Kuehn
Who we are
I currently have the great privilege of both working solo, and also with a great network of like-minded, and very talented individuals and organisations.
I started working in Sales over 30 years ago, and have since, been lucky enough to live and work across three continents. I am deeply motivated to achieve hard-core, measurable business results, and enjoy nothing more than proving to individuals and organisations alike that they very likely already have all that they need, and that it is simply a matter of unlocking desire, potential and resourcefulness, and changing perspective slightly.
I have worked in both the public and private sectors in Sales, Marketing and Leadership positions; I have set up Sales offices across Asia as a thirtysomething, driven large scale transformations in a leading Transportation Manufacturer as a fortysomething, and am now finally working for myself as a fifty something; having fun, learning heaps, and being inspired daily.
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After living in Berlin for almost 15 years, I recently returned to the West of Ireland. I spend most of my time designing and delivering bespoke initiatives to accelerate organisational performance in a business environment that is becoming increasingly impossible to predict. As such most of my work focuses on thriving through disruption: facilitating the creation of compelling movements that excite and inspire followership, and helping organisations lead successfully through challenging transitions. The geek in me is passionate about Strategic and Value Based Selling, Manufacturing, Distribution, Supply Chain, Procurement and Lean.
I believe in learning rather than training; brain friendly, active, participative and learner led. Fun, engaging, memorable and strategically aligned to business objectives, focusing not just on the acquisition of knowledge but also on building capability for self-sustaining behaviour change.
I am a certified Accelerated Learning Facilitator, NLP Practitioner and Hay EQ Assessor and Coach. I’m also certified to deliver Wilson Learning Behaviour Styles, Hogan Personality Assessments, Kaplan DeVries Leadership Versatility Index, the Rocket Model, and also the Human Synergistics Leadership Assessment suite. I am fascinated by brain-based methodologies and studied with the NeuroLeadership Institute eight years ago to gain my coaching certification.
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Our Partners
Jeremy Sutton
CEO 3 Minute Mile, London

CEO 3 Minute Mile
London

INUOUS ltd.
CEO Inuous
London

INUOUS ltd.
CEO Inuous
London
Cindy Chambers
CEO Solution Arts
Los Angeles

Cindy Chambers
CEO – Solution Arts
Los Angeles
Christine Harris
Berlin
Berlin
Carolyn Ramsey has a track record of successfully developing people, leading teams, implementing change, and shifting organizational culture, as both a facilitator and a coach. She is willing to take on any business transformation, leveraging her ability to learn quickly and collaborate with others to lead organizations through complex change. She applies her relationship-building skills to ensure trust, alignment, and teamwork toward positive outcomes. Carolyn leads Upside, a company with a mission to inspire the awesome in people and organizations.
Carolyn Ramsey
CEO Upside
Minneapolis
Carolyn Ramsey has a track record of successfully developing people, leading teams, implementing change, and shifting organizational culture, as both a facilitator and a coach. She is willing to take on any business transformation, leveraging her ability to learn quickly and collaborate with others to lead organizations through complex change. She applies her relationship-building skills to ensure trust, alignment, and teamwork toward positive outcomes. Carolyn leads Upside, a company with a mission to inspire the awesome in people and organizations.
What we think
It‘s not how smart you are: Learning vs. Training,
They shine because they are stars.«


